MY CURRENT ROLE
Leading Sales & Marketing
As Director of Sales & Marketing at The Pinnacle, I lead the project's sales and marketing strategy as part of the executive leadership team at LCH Developments Ltd.
My responsibilities extend across commercial strategy, international sales, brand positioning, market development, lead generation, strategic partnerships, client engagement and the continued development of The Pinnacle's presence within Jamaica and key international markets.
At the heart of my role is a simple objective: to connect the right audiences with an extraordinary Jamaican address while ensuring that every stage of the sales and marketing journey reflects the level of experience expected within the luxury market.
MY CURRENT ROLE
Leading Sales & Marketing
As Director of Sales & Marketing at The Pinnacle, I lead the project's sales and marketing strategy as part of the executive leadership team at LCH Developments Ltd.
My responsibilities extend across commercial strategy, international sales, brand positioning, market development, lead generation, strategic partnerships, client engagement and the continued development of The Pinnacle's presence within Jamaica and key international markets.
At the heart of my role is a simple objective: to connect the right audiences with an extraordinary Jamaican address while ensuring that every stage of the sales and marketing journey reflects the level of experience expected within the luxury market.
Hospitality Has Always Been About More Than Hotels
My career began and developed within Jamaica's hospitality industry, representing some of the island's most distinguished luxury resorts and building relationships across international travel and leisure markets.
Moving into luxury real estate has allowed me to apply that experience differently.
The product has changed.
The relationship has become longer.
The investment is greater.
But many of the fundamentals remain remarkably similar.
Understanding the client. Building trust. Creating emotional connection. Communicating value. Protecting the integrity of the brand. And, above all, recognizing that luxury is ultimately personal.
That philosophy continues to shape how I approach my leadership role at The Pinnacle.
JAMAICA
Selling More Than a Residence
There is another dimension of this role that is particularly important to me.
I am representing Jamaica.
Throughout my hospitality career, I had the privilege of introducing people from around the world to the island through its hotels, experiences and people.
Today, I have the opportunity to participate in a different conversation—one that asks people not only to visit Jamaica, but to consider owning, investing, living and belonging here.
That makes this chapter of my career especially meaningful.